In 2008, Bryan was ranked 38 on the list of All-Time top artists by the Billboard Hot 100 50th Anniversary Charts. On 13 January 2010, he received the Allan Waters Humanitarian Award for his part in numerous charitable concerts and campaigns during his career, and on 1 May 2010 was given the Governor General’s Performing Arts Award for his 30 years of contributions to the arts.
During his tours of 1992–1994, Adams successfully campaigned for the Southern Ocean Whale Sanctuary with Greenpeace Chairman David McTaggart.
The two of them distributed over 500,000 postcards at concerts around the world encouraging people to write to politicians of countries blocking the vote, encouraging them to vote “yes” for the creation of the sanctuary at the meetings of the International Whaling Commission.
IWC officially created the sanctuary on 26 May 1994. On 24 April 1993, Adams joined Farm Aid VI alongside Johnny Cash, Willie Nelson and Ringo Starr.
Adams supports the animal rights group PETA (People for the Ethical Treatment of Animals) by shooting photos for them and writing letters.
He wrote to the CEO of KFC restaurants in Canada in November 2007, asking them to become leaders in using more modern and more humane methods of killing chickens. Adams has been a vegan since 1989 and was also a nominee for PETA’s “Sexiest Vegetarians of the Year.”
On 14 September 2014, Adams was the first artist to sing at the Invictus Games organised by Prince Harry in East London.
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